One base video. A repeatable production workflow.

The problem

Personalized outreach videos were being prepared one prospect at a time. The same base footage had to be paired with a different website, processed and organized for follow up each time.

What we built

KoldFrame began as an internal tool and developed into a SaaS product. We connected the lead list, website capture, video preparation, render queue and finished outputs in one campaign workflow, so repeated production steps could be handled as a batch.

• CSV lead imports and campaign setup
• Website capture and personalized video production
• Render queues with progress and failure visibility
• Individual video pages and CRM ready exports

How the workflow fits together

1. Prepare the campaign

   Start with the base talking head video and the campaign setup.

2. Bring in the lead list

   Import the prospect records that identify which website belongs with each video.

3. Queue the production work

   Prepare personalized footage and track each render, including failed jobs that need attention.

4. Collect the outputs

   Review finished video pages and prepare the exports needed for the CRM.

A key design decision

We kept the render queue, failed jobs and finished assets together so a team can see what still needs attention before exporting a campaign.