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Social Ops

Content operations

Keep the production work in one place.

A custom workspace for content planning, production handoffs, clip selection and performance reporting.

Content operations dashboard. Select the image to open the gallery.

The problem

A content operation has work between the idea and the published post: choosing clips, assigning editing work, tracking progress and reviewing performance. Those stages needed a clearer shared structure.

What we built

We built a workspace that brings the production views together. The planning and ideation areas organize upcoming work, editing jobs support handoffs, Clip Picker supports selection, and reporting gives the team a view of performance alongside the operation.

  • Content planning and production tracking
  • Editing jobs and clip selection
  • Performance reporting views
  • Team roles and access controls

How the workflow fits together

  1. Organize the ideas

    Keep planned content and research in the workspace where production is coordinated.

  2. Move work into production

    Track editing jobs and the next handoff rather than losing the status between tools.

  3. Choose the material

    Use the Clip Picker as part of preparing the content for editing.

  4. Review the operation

    Bring performance reporting and team access into the same working environment.

A key design decision

Planning, clip selection and editing sit alongside reporting, so the team can follow the work from an idea to finished content.

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